Trend surfing: how to choose the right wave to strengthen your brand
As brand builders, we strongly believe in creating sustainable brand value. Which is why a clear long-term vision is just as critical as an effective short-term approach. Hard on the heels of our first Beyond the talks, where we looked at the power of research to generate sustainable brand value, our second edition will explore how to interpret trends and use them to strengthen your brand. Contagious will shed light on the latest AI trend while discussing its impact on communication, campaigns and brands.
David Beresford, Strategist at Contagious
Camilla Van Grembergen, Head of Business Development at TrendWatching
The keynotes are given in English.
Date: Thursday 1 June
Time: Welcome from 4pm, presentations from 6pm
Location: Silversquare, 4 Boulevard King Albert II / Koning Albert II-laan, 1000 Brussels
Entry: Free of charge, advance registration preferred by 23 May 2023
David Beresford, Contagious
Contagious helps brands and communication agencies work more creatively, intelligently and efficiently. For which they maintain a comprehensive archive of the world’s best marketing campaigns and cases. Besides their online platform, they also offer consulting, training and events. David will illustrate the creative and commercial potential of AI for marketeers.
Camilla Van Grembergen, TrendWatching
TrendWatching is not your traditional trend watching agency. The team guides, inspires and supports professionals to take sustainable, high-impact innovations to market. Camilla will discuss a number of new trends around sustainability, health and metaphysics, while revealing ways to put them into practice.
Registered but can’t make it? Please let us know by 23 May at the latest via beyondthetalks [at] rca.be. So we can confirm final numbers to our catering partner. We’re committed to sustainability and therefore aim for zero food waste!