Thoughts 

The average person has about 60,000 thoughts every day. And so do we. Now and then they include an interesting way of thinking, a fascinating opinion or useful information. So why not share our thoughts with others? Just to keep you in the loop. Read our thoughts wherever and whenever you feel like it. ${ now_en } seems like the perfect time, if you ask us. 

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    B.Bart Klerckx

    Advertising: watch or fast forward?

    Is advertising inevitably irritating crap? Of course not. But things are increasingly going really wrong right now. Our creative director Bart tries to understand exactly why.

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    R.Ria Indeherberg

    Fewer figures, more love?

    Sometimes there’s a fine line between marketing and stalking. At least in the eyes of someone who has been in the business for several decades.

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    T.Tom Van den Bergh

    Big little risks: when brands collaborate

    H&M has done it with Karl Lagerfeld and Lidl with Heidi Klum. Brands should, may and can experiment. And in some cases, they come up with some surprisingly creative must-haves.

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    P.Peter Coox

    6 quick wins in recruitment communication

    In an increasingly restricted labour market, employers are forced to become ever more creative to attract the few available candidates. Some are more inventive than others.

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