Employer Branding

Warming people up to your company? We can help you stoke the fire... without burning down the house of course.

Standing out in an increasingly unstable job market. Capitalising on your authentic image through a transparent and strategic approach. Not just attracting new talent but also nourishing your in-house talent pool. That’s what it’s all about. A well-thought-out network of employers goes a long way in the business of recruitment and retention.

But what makes you unique? What sets you apart from everyone else? What strengths should you be bring to the table as an employer? Together we determine your cast-iron EVP (employer value proposition) and your position on the job market. We start by mapping out the target groups and their motives. We also scrutinise the competition and, if necessary, we initiate an in-depth analysis of your own work floor (with viewing days, in-depth interviews, group discussions, etc.). The resulting information is collated in order to identify your core values. This enables you to keep building your brand intelligently, with or without our assistance.


Within RCA Group, Sandra heads the day-to-day operations of the HR department. Our clients can not only depend on her well-founded advice but also on her meticulous follow-up during the actual implementation. After earning her bachelor’s degree in business management in 1991, Sandra spent two years with Bartok Audiovisuals getting to know the world of visual communication. Between 1993 and 1995 she worked in a financial capacity for Quintens Bakeries but soon realised her true calling was the communications sector, to which she returned in 1996. Over the years, she expanded the HR department from a one-woman show to a solid HR team with an extensive network of media partners. Today, both private companies and non-profit organisations call on RCA HR for advice, the design and development of recruitment communication, employer branding and internal communication. Our client portfolio includes KPMG, AVEVE, various selection agencies and hospitals, Borealis, etc. Sandra became an RCA Group shareholder in 2002 and made equal partner (20%) in 2008.

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