City and regional marketing
A town, city or region should be aware of its strengths and know how to make the most of them. City and regional marketing is much more than a memorable catch phrase and a nice logo. To get ahead of the competition you need to capitalise on opportunities and make the right choices along the way.
RCA Group places a team of experts at your disposal. In the case of city and regional marketing they like to take a process-oriented approach. It all starts with a thorough analysis. Depending on the identity you wish to project, the positioning is determined in line with your values. This exercise lays the groundwork for the actual communication, custom-tailored to what your city or region has to offer.
In 2007, Ivo co-founded RCA Public, the department specialising in strategic communication for governments and organisations. He also coaches and manages the communication advisors in the Brands department. Holder of a master’s degree in educational sciences, he has proven experience in process management and in solving marketing and communications issues. Until 1997 he was the regional manager for Strategic Plan Limburg. He then went on to manage employers’ association VKW. He coordinated all marketing and communication projects and built a network of socioeconomic organisations and companies. In 2008 he was named managing director of RCA Group. He is also actively involved in the strategic counselling of, amongst others, the European Social Fund, the Flemish government, Flemish public transport company De Lijn, the Public Employment Service of Flanders VDAB, Limburg.net, Agentschap Natuur en Bos (the Agency for Nature and Forests), ...