Brand identity

Your brand is both your name and your face. This is where we make the difference between Beyoncé and John Dull.

How do you want your organisation or brand to be perceived? What sets you apart from the competition? Your logo, house style, communication approach, the symbolism of your brand, … These are all elements that shape your brand identity.

Together, we set out on a quest to find the personality of your brand. We give your product or service its own look and turn it into a unique brand. Don’t look at what we do in terms of a lovely new logo or a fun campaign because we don’t stop there. Genuine branding means working on the image of your brand in a consistent and goal-oriented way.

partner / service director

Wim is not only a partner at RCA Group, but he also oversees the production and purchase departments. In 1989 he completed his training in applied communications. Since then he has gained a lot of communication experience ranging from advertising campaigns and marketing communication to strategic communication advice. He has also enriched his knowledge working for different production houses, viz. Cineac and D&D. In addition, between 1995 and 1998 he worked for Radio Midden-Limburg and Radio 2 so he’s no stranger to radio communication either.

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