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we make and guide all kinds of brands

Our Brand studio is where we develop the brands of tomorrow. Because a brand can be built. And must be protected. Or better yet: guided. Whether it’s a product, a business, an employer or all of the above. And we do it all together with you.

Our strategists, concept builders, creatives and designers help lay the fertile ground in which your brand can grow and flourish. From a sound strategy to a fully elaborated brand system.

Making and managing brands is not the work of a single person or team. A number of people are involved and they each have an impact on the brand. That’s why we have to think and talk about brands together. How? Through inspiration sessions that create momentum. With brand platforms that are simple and practical. And via brand trackers that are readable and sharable throughout your company or organisation.

that's how we roll

Van strategie, over design tot een doordacht merksysteem, branding is altijd een fijn samenspel tussen the brains en the heart. En dat gebeurt nooit door één persoon of één team. Velen zijn betrokken en bouwen mee aan een merk. Zo'n verhalen schrijven we graag samen met jou. Samen denken over en samen werken aan jouw merk. Hoe we dat doen? Met inspiratiesessies, kitchenreviews en workshops die voor inspiratie en dynamiek zorgen. Met merkplatformen die eenvoudig en werkbaar zijn. En met brand trackers die leesbaar en deelbaar zijn doorheen je bedrijf en organisatie. 

 

 

brand audit

Hoe interageren mensen met jouw merk? Een brand audit maakt snel duidelijk waar je merk ruimte heeft voor groei en verbetering. We kijken hoe we unieke merkelementen kunnen verweven in de customer journey, gebaseerd op slimme keuzes in strategie, design en creatie. 

Interesse in een vrijblijvende brand audit?

Stuur een bericht


of bel ons op 0476 891698. 

our building blocks

brand essence

Why do we do the things we do? That’s the story of a brand. And that story can have many names: the mission, the purpose, the organising principle... But also the history or the specific offer. It’s the solid foundation upon which the brand is built. Sharp enough to engage people but also open-minded enough to grow.

brand design

The power of design. Shapes, images, words, colours. Even smells and sounds. Every one of these aspects helps turn a brand into a recognisable and distinctive symbol.

Nowadays, making and managing brands requires a different protocol than the simple assignment-throughput time-solution model. Our way of working is geared towards actively steering the process. With clearly defined principles, flows and tools. Based on solid design thinking.

brand system

Contrary to a fixed house style with established applications, a brand design system is a set of assets that work smoothly in a dynamic (i.e. digital) marcom environment. Ease of use galore.

 

let's talk

  • Michaël Bleux
    • Account director
    +32 (0)476 89 16 98
    michael.bleux [at] rca.be
  • Tom Van den Bergh
    • Partner/CEO
    +32 (0)496 636 066
    tom.vandenbergh [at] rca.be

our work

  • putting bank de kremer on the map

  • vdab: work that works

beyond brands

In ‘Beyond Brands’ our CEO Tom talks about brands. About how they must, can and will make our lives easier and more enjoyable.

The book inspires, confronts and gazes into the future. To the brands of the future and the future of our brands. While offering pointers on how to create distinctive identities and sustainable value.

  • Book a Beyond Brands keynote

Let’s talk

So what do you think? Want to meet? Have a chinwag? We’d be glad to save you a seat at the table.

Let's get in touch

Or call us +32 11 590 590

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