Our Brand studio is where we develop the brands of tomorrow. Because a brand can be built. And must be protected. Or better yet: guided. Whether it’s a product, a business, an employer or all of the above. And we do it all together with you.
Our strategists, concept builders, creatives and designers help lay the fertile ground in which your brand can grow and flourish. From a sound strategy to a fully elaborated brand system.
Making and managing brands is not the work of a single person or team. A number of people are involved and they each have an impact on the brand. That’s why we have to think and talk about brands together. How? Through inspiration sessions that create momentum. With brand platforms that are simple and practical. And via brand trackers that are readable and sharable throughout your company or organisation.
that's how we roll
Van strategie, over design tot een doordacht merksysteem, branding is altijd een fijn samenspel tussen the brains en the heart. En dat gebeurt nooit door één persoon of één team. Velen zijn betrokken en bouwen mee aan een merk. Zo'n verhalen schrijven we graag samen met jou. Samen denken over en samen werken aan jouw merk. Hoe we dat doen? Met inspiratiesessies, kitchenreviews en workshops die voor inspiratie en dynamiek zorgen. Met merkplatformen die eenvoudig en werkbaar zijn. En met brand trackers die leesbaar en deelbaar zijn doorheen je bedrijf en organisatie.
our building blocks
brand essence
Why do we do the things we do? That’s the story of a brand. And that story can have many names: the mission, the purpose, the organising principle... But also the history or the specific offer. It’s the solid foundation upon which the brand is built. Sharp enough to engage people but also open-minded enough to grow.
brand design
The power of design. Shapes, images, words, colours. Even smells and sounds. Every one of these aspects helps turn a brand into a recognisable and distinctive symbol.
Nowadays, making and managing brands requires a different protocol than the simple assignment-throughput time-solution model. Our way of working is geared towards actively steering the process. With clearly defined principles, flows and tools. Based on solid design thinking.
brand system
Contrary to a fixed house style with established applications, a brand design system is a set of assets that work smoothly in a dynamic (i.e. digital) marcom environment. Ease of use galore.
let's talk
our work
beyond brands
In ‘Beyond Brands’ our CEO Tom talks about brands. About how they must, can and will make our lives easier and more enjoyable.
The book inspires, confronts and gazes into the future. To the brands of the future and the future of our brands. While offering pointers on how to create distinctive identities and sustainable value.
