Konica Minolta Business Solutions Belgium was looking for a communication partner to follow up the existing internal communications campaigns concerning employee commitment. With 2/3 of the staff (sales / service) in contact with customers and a recent merger in mind, our mission was to increase overall motivation and company pride.
RCA Brussels’ team of internal communication specialists provided a thorough screening of the existing situation and was quickly able to present a long-term plan to the management team. This plan gave priority to a particular structured media mix in terms of internal communication, rather than to the current campaign-oriented efforts.
The objective was to increase company pride and to raise the awareness about commercial and back office activities in the long term, in a coherent and consistent manner. The focus therefore lay in the development of a strong communication platform with a long-term impact and not on ‘one shots’.
For this assignment to come to a successful conclusion, RCA worked out a regular newsletter, an updated intranet, seasonal staff lunches and an informational poster concept. Most important though, is that through the new approach these new communication media soon were filled with internal information about the company and colleagues.
From the kick-off meeting on April 29, 2011 the staff indicated that they greatly appreciated this ‘fresh wind’ in the company. The first objectives were quickly achieved: more information became available, transparent and open communication, colleagues became visible for the sales and service teams and - last but not least - a management team that set example enthusiastically. For the fall 2011 a range of new phases will be implemented.
